Everybody can remember a situation where one has spend a great amount of time developing, designing and optimizing a website. Sometimes people can't or won't continue working with their website . In most cases these domains have developed pr, backlinks, content, ranking and much more, therefore they have a certain value. We recognise this added value for domains and websites and we really like the idea that domainnames, only when properly and decently used in the past, are worth more than the initial price for wich you've once purchased your domain. We see websites and domainnames as tradeable products, equal to houses or businesse. They can gain value or loose value depending on how much time and effort you put into them.